My Journey as a Digital Marketing Freelancer

In this Blog, I am sharing my Journey as a Digital Marketing Freelancer which began around 7 years back. Being a Founder of a Digital Marketing Agency its important for people to know how exactly I came into the Digital Marketing field & also a brief description of clients I handled during my tenure as a Freelancer. 

As mentioned earlier my Journey into the field of Digital Marketing began in the year 2015 after I left my Job. My last job was also in online marketing where I used to post about various offers on our company website. I used to handle Facebook marketing during my Job but since there was not much awareness about Paid Ads at that time the only purpose of Facebook Marketing was brand recognition for our Company. 

After I left my job, I got my first Social Media marketing client who was a journalist in Marathi Media. Even though I ventured into the Digital Freelancing Journey in 2015 it was in 2012 that I got my first content-writing client. My work profile was that of a ghostwriter writing articles of around 1000 to 1500 words for a Health & Lifestyle Website. But the workload was less & I did content writing for the client on a part-time basis along with my job. 

My first full-time Freelance Client

Coming back to my first full-time freelance client, the scope of my work was to handle the journalist’s Facebook & Twitter Accounts. The posts were mostly articles published in the Newspaper. However, the main focus was on the Editorial he published daily in his Newspaper. The editorial was boosted on Facebook & Twitter using Paid Ads and also update the same on his website in the English language. So yet another work I used to do for him was to translate the articles from Marathi to English and then post the articles on his Website. 

I work with him for a couple of years & learned a lot about Digital Marketing & its evolution. He was a renowned journalist in Marathi Media so most of his articles got good social media traction. I also had a meeting with him once in 15 days which helped me a lot with communication & how to interact with clients. After working with him for around a couple of years I got another project this time in Tours & Travels domain. 

I have an interest in the tourism field so was elated to work on this project. My scope of work was to handle the Social Media Accounts of my Tours & Travels client mainly on Facebook & Twitter and later on Instagram (When it was introduced). I used to post about domestic & international holiday packages, resorts, and special holiday offers on Social Media handles. I also used to write small articles say of about 200 to 300 words about various tourist destinations & post them once a week on Social Media. 

Witnessing the Social Media Evolution

One point I would like to mention here is that  I had the privilege to witness the evolution of social media. Right from the time of Orkut, I was there on Social Media. Actually, it was Orkut that introduced me to Social Media like many others during that period. From Orkut becoming obsolete to the introduction of Facebook followed by Google Plus, I have seen it all. Many doubted the success of Facebook but due to its constant updates & new features, it is still bossing the Social Media world. 

When I was handling the Social Media Accounts of my Tours & Travels client I got another client this time from Bollywood. This was a huge opportunity for me as I got a chance to promote the Bollywood movie “Simmba” featuring Ranveer Singh & Sara Ali Khan in South East Asia Region. The channels for promotion were Facebook, Instagram, Twitter & YouTube. Posts were about the Theatre Timings, Movie Reviews, Short Clips from the lead actors & at times using the local language for promotion along with English. The target audience was people in Thailand, Malaysia, Singapore, the Philippines & Myanmar. The movie was a Blockbuster & it made promotion easy in those regions.

Venturing into the Real-Estate domain

After the Simmba project got over I got another client who was into Real Estate & also had his own Restaurant. So I got an opportunity to handle his Social Media both for promoting his properties & also his restaurant. The experience was awesome as I generally undertook Lead Generation campaigns for my client making use of Facebook. We also got a few good leads in the process. 

For the Garden Restaurant, my content ideas were mostly giving small info about food dishes along with some tempting photos of recipes. From time to time I also use to promote the concept of having food in the company of mother nature which is a very rare case scenario in a city like Mumbai.

During that time I also got another project which was about the marketing of a Homestay based in Konkan using Social Media. Posting ideas include the advantages of staying in Konkan nature, facilities at Homestay, giving information about nearby destinations to name a few. Things were going on smoothly and I was able to handle all my clients on my own. 

Missed Opportunities & Covid Break

However,  one thing I missed during that period was digging deep into other fields of Digital Marketing like Blogging, Lead Generation, and SEO to name a few. Also, Covid arrived in 2020 & some of my clients stopped their work as there was no business during the pandemic. Since I was also at home having some free time I started to study in deep about Digital Marketing. 

Introduction with my Mentor

The main turning point in my Journey as a Digital Marketing Freelancer was when I came to know about Digital Deepak Internship Program & joined the same. It was during that program that I started to know about the ocean of Digital Marketing. Apart from Social Media marketing various modules of Digital Marketing like Google Ads, SEO, Lead Generation, and Content Marketing were properly explained during the internship. Other concepts like Integrated Digital Marketing & CATT Framework were simply awesome.  

Also. once the pandemic eased a bit my Homestay Client resumed work & I got another Social Media marketing project for Senior Citizen Community Living. I have been working on this project for the last 7 to 8 months and since it is a different niche I have learned a lot about Senior Citizens, their way of life, what they need after retirement, their diet, and fitness to name a few. Also, there is some Youtube marketing involved in this project which has made me familiar with YouTube & its marketing algorithm,

Apart from this, I am also handling Social Media for an E-Commerce Website. The scope of work is to promote the Website using Facebook Ads, and Google Ads to name a few. I post occasionally about the products which are for sale online on Facebook & Instagram.  

Starting my own Digital Marketing Agency

So this is my journey as a Digital Marketing Freelancer. I have also made a short video about my Journey as a Digital Marketing Freelancer.

After working for around seven years as a Freelancer I launched my agency named Ved DigiConnect last year on the occasion of Dasara. I have my small office at Goregaon and a Team who works with me. I am continuously upgrading my knowledge by following my mentor Digital Deepak & other online sources.  

Also, I want to learn a lot & go deep into the field of Content Writing & I have found a good mentor for the same in form of  Supriya Jain Mam. 

Under Ved DigiConnect, we provide various Digital Marketing services like Social Media Marketing, Leads Generation, SEO, and Content Management to name a few.

If you want to scale your business using Digital Marketing you can get in touch at 9869831958 for a Free Consultation Call.

I know this was a pretty long Blog. Thanks for reading about my journey as a Digital Marketing Freelancer. Your Feedbacks are welcome. 

Stay Happy… Stay Healthy God Bless